A good brand
December 24th, 2009 | Author: Farid
What is a brand?
In short, a brand can be a name, symbol or logo of any company or organization. A mark may be armed only with text, or it may be a sign (isotype) along with the name of your company, or it may be simply a symbol. A trademark can also be a combination of options listed, but their goal is always to project the desired image of your company.Build you brand name with Google Adwords management online to get instant recognition!
Why should you use a brand?
The first reason is that in the minds of people, an image is processed more quickly than a word. A brand serves as a visual stimulation to “inflame” the memory of the audience, leaving a bigger impact and more lasting than words alone can do. It is the simplest and most direct way to promote your business presence, is like declaring “that we are” but without using an extended discourse.
Its brand recognition will help your business and add visual appeal to any of your communication.
Types of Marks
- Marks text (brand logos)
The words in its purest image are images. The fonts come in all shapes and sizes, which generate different impressions on those who see. A thick font expresses strength and power. A handwritten font conveys elegance. A sloping typography expresses movement. This is why the name of your company can be its own brand, as the typeface used for morphological operations that text will become the image that expresses the qualities of your organization.
Symbolic marks (brands isotype)
These are marks where the image works without text, lacking typography. The use of a symbol on your brand has several possibilities: either an icon associated with the company name, or a creation with abstract symbolic meaning (as the case of the “pipe” from Nike) or monogrammatic (arcs Gold McDonald’s).
Makes text more symbols (or marks isologotype imagotype)
A brief amount of text, or sometimes just an abbreviation, compliments the symbol and provides an extra clarity to show what it is your business. There are many options to consider when deciding which brand is best suited to your company’s image. Never be limited to one option. It may be easy to see an image you like and think will look attractive in a format without thinking about how it will look elsewhere. In short, this is not how you want to display your brand. The way your audience will perceive your brand is much more important.
Your brand must be consistent with its corporate image
If yours is a legal or financial institution, you probably want a more conservative brand in design and color. Navy is a good color for projecting a conservative image. If you are an artist, then you want a more abstract and contemporary brand. The shapes and symbols are good choices to give the appearance abstract.
Your brand should be unique and recognizable
What you want is for people to see a visual representation of your company or business. When people see your brand, you want to immediately associate that brand design with you and not to any other company. Using a common image goes against the purpose of having a trademark, and may also have a negative impact on your audience as they may think that your company is a little creative.
Your brand should be designed by professionals
To make your mark meets all requirements of a “good brand” is essential to be done by professionals. Only a professional graphic design can create a brand that represents your company. The design of your brand is one of the most important investments you should do if you want your business to succeed.
