Archive for the ‘Marketing’ Category
The Seven Commandments of Marketing
December 22nd, 2009 | Author: Farid
The Seven Commandments of Marketing
The classic book by Stan Rapp and Chuck Martin recommends forget the concepts of old and new economy because “the only one that matters is real, and that is the economy of the Future Network
Stan Rapp, co-author of the trilogy MaxiMarketing, and Chuck Martin, author of Net Future, are authors of a classic that combines the fundamentals of marketing with the reality of the digital economy. Max-e-Marketing in the Net Future (McGraw-Hill © 2001), gives the guidelines, as both are needed to exploit opportunities and avoid risks in the rapid climate change.
The dynamics of e-business demands a new kind of bond between the company and its customers, the company and all parties involved, including the perception of the brand and the brand experience … and even between the company and its competitors. Read the rest of this entry »