Posts Tagged ‘market’
Obligations of parties
February 16th, 2010 | Author: Farid
Contracts are free and can include a variety of clauses. However, these are some of the most common.
The franchiser or franchisee is committed to:
- to license the brand and identification marks of the same: logo, corporate colors, etc..
- transmit the know-how or know-how ‘the franchisee through several methods: staff training, ongoing support, etc..
- making an investment in brand advertising for a newspaper agreed amount (based on the royalty of advertising).
- provide technological assistance. Read the rest of this entry »